Tuesday, January 16 2018 (Streamline) Modern San Diego

According to Wikipedia, the new colour scheme is wrong because it is too dark. Streamline Moderne structures featured "subdued colours: base colours were typically light earth tones, off-whites, or beiges; and trim colors were typically dark colors (or bright metals) to contrast from the light base." In this photo the white house may be a bit too stark, but the dark grey or metal trim around the windows is just right. In the modern view the terra cotta main paint is a bit too aggressive but what really sticks out is the bright blue trim. It shouts, while Streamline Moderne - which is an off-shoot of the Art Deco style movement is subtle.

Art Deco: Zigzag Moderne & Streamline ..
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Art Deco was a style of ornamentation using low-relief stylized graphics and applied motifs ranging from florals to geometrics and preceded the Art Moderne style. Buildings were often distinguished by pronounced ascending vertical elements and stepped roof lines. the Between the setback styling of many skyscrapers and and generously applied ornamentation, the resulting style was often referred to as "Wedding Cake" style.


Art Deco: Zigzag Moderne & Streamline (Art) Moderne

1530 Easterly Terrace Silver Lake historic monument William Kesling’s Skinner House – Silver Lake Streamline Moderne
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Modern architecture is more about a change in the way humans looked at life and the technological innovations of the 1930s. Technology made it possible for Charles Lindbergh to fly solo across the Atlantic, the radio was changing the speed and way Americans obtained information, and entertainment was to be found at the local cinema with new Hollywood stars like Charlie Chaplin and Greta Garbo. Wheaties were the new breakfast food. DDT controlled agricultural pests. All things were possible and despite the Depression, most Americans believed that new, scientific solutions were the answer to their every need. New materials were being used for automobiles and airplanes, so it was a natural extension that these materials would be incorporated into cutting edge architecture.


Using modern apps to streamline and standardize business ..

It doesn't surprise me that this style was touted in the 1930s. It was an outgrowth of both the Art Deco Movement which would culminate with the buildings for the 1939 World's Fair, and the streamline design movement which dominated industrial design most notably by people like Raymond Loewy. America loved it's Art Deco, and I suspect we would have seen more houses like this - at least in the United States - if the recovery from the Great Depression hadn't been so tied with World War II.

Art Deco / Streamline Moderne - Pinterest

My understanding of Streamline Moderne is that the principal colour shouldn't be as glaringly white as in tterrace's 1984 photo but more of an off-white to beige. dwig has that part right. I also like the more subdued blue than the modern version of the house that he uses for the trim and that he uses it more extensively than was the case in the 1984 photo. I'm not sure that it's historically accurate to use the colour on the body of the house but for me it works.

streamline moderne architectural features - Google Search

A classic example of 1930s Streamline Moderne architecture in a Santa Cruz, California house I photographed in 1984, showing a number of characteristic elements: porthole and corner windows, the rounded edge of the entryway, the flat roof and white stucco surfaces. Unfortunately, the current shows it's acquired a color scheme not in keeping with the spirit of the style. A 35mm Kodacolor negative.

streamline moderne | Antiques (US)

I lived down the street from this house from 1968 through 1975. I agree this great old Streamline Moderne home should be white and trimmed as your old photo shows. Currently, it is a toad, for sure, pretending to be Southwest for all I can tell in an adobe sort of color. It can be Google Earthed: 1012 3rd street, Santa Cruz, CA. This is the historic Beach Hill district of Santa Cruz, overlooking the historic Boardwalk and the fifth oldest roller coaster in the USA, built in 1924, The Giant Dipper, probably worthy of a Shorpy series in itself!