Over 10,000 members representing every sector of the RV industry have a presence on LinkedIn, the powerful professional social network, extending their reach and influence. As opposed to the inter-personal chit-chat of Facebook and Twitter, LinkedIn functions as a best practices roundtable and prides itself on a B2B model “connecting” users representing over 150 industries, including executives from all of the Fortune 500 companies.
The figures will come as a blow to the company, which has been investing heavily in extending its reach and enticing users to click on its adverts, ahead of its long-awaited IPO. Facebook is expected to float with a possible valuation of $100bn (£64.4bn) - the biggest technology IPO ever.
Extending the Reach of CRM with Marketing Automation