but they underperform in common metrics of scientific research, ..

It is unfortunate, and quite telling that you would refer to this finding surprising. Those of us studying attitudes in organizations as academics or practitioners are not surprised by this finding. It is only surprising given the tremendous marketing muscle and misinformation spread by those capitalizing on poorly done research. This illustrates the daunting task facing those of us in the evidence-based camp…marketing, myth, and superstition trump science almost every time. People love simple, compelling narratives. Unfortunately, these narratives are frequently false. We pay a premium for simple and compelling; accuracy isn’t always that valuable.

The idea that one side of the brain is dominant is a myth, researchers say

THE ARGUMENT
Depicting gay men as a threat to children may be the single most potent weapon for stoking public fears about homosexuality — and for winning elections and referenda, as Anita Bryant found out during her successful 1977 campaign to overturn a Dade County, Fla., ordinance barring discrimination against gay people. Discredited psychologist , the most ubiquitous purveyor of anti-gay junk science, has been a major promoter of this myth. Despite having been , Cameron's work is still widely relied upon by anti-gay organizations, although many no longer quote him by name. Others have cited a group called the (ACPeds) to claim, as in November 2010, that "the research is overwhelming that homosexuality poses a [molestation] danger to children." A related myth is that same-sex parents will molest their children.


The Scientific Method is a Myth - Discover Magazine …

Mar 24, 2010 · Man flu is not a myth, claim scientists, who found men suffer more because they invest in their spirit of adventure at the expense of their immune system.

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