Session details - Big Science Business Forum 2018

Each organisation, and indeed sub-units within organisations, operate in a distinct communication context governed, not only by organisational goals but individual goals and actions.

 Further examples of e-mail effects in organisations are provided in this section.

Another recent development to increase the effectiveness of electronically mediated communication is sensory predicate matching (Crook & Booth, 1997).

Time: Day 1, Tuesday, 27 February, 2018, 13.30-15.30 Place: Pjerrot

In a study of how inter-organisational e-mail systems are being used and what factors are related to usage, Kettinger & Grover (1997) found that e-mail has become an important method of broadcast, task and social inter-organisational communication.

European e-Competence Framework

They conclude that e-mail increases access to people and information in organisations, that changes associated with e-mail use are socially as well as technically determined and, when people communicate electronically, work groups become more fluid.

Harris - Interoperable Communications Solutions

For example Yates (1989b) described the development of the internal management memorandum or memo, that "traditionally documents intra-organisational communication and identified by its distinct heading" (Orlikowski & Yates, 1994), as a response to the demands of an emerging management style in American organisations at the turn of this century.

APS Jobs - Information Technology

Where management was once by ad hoc oral methods, a new management ideology emerged that stressed the importance of documenting operational processes and establishing flows of written communication for internal coordination and control.

Customers Across Industries - OutSystems

Yates traced how industrial productivity, expanding mass markets and carbon paper along with new philosophies of management converged to shape a new organisational communication form, the memo (Holmes, 1995).

AMG Systems - AMG specialise in the design, …


Be clear about who you want to reach out
Be clear about the tools you want to use for each audience used in the most effective way,
Getting to know each other
Choice (anonymous):
Why Strategic Communications are important to you?
State your passion
Write 2 expectations on a post-it
Links & Findings
Communications objectives include creating awareness, sharing knowledge, projecting an image, shaping attitudes, stimulating a want or desire,
and/or effecting a sale.

5 minutes of individual work
10 minutes discussion with neighbors on :
Experience Sharing on Communications
Strategic Communications
Strategic communications

entails transmitting the
best message,
to a targeted
through the
, measured against well-considered organizational and communications-specific


They suggested that the introduction of new technologies that alter communication activities in organisations have the potential to influence key aspects of organisational structure and process.