I will analyse these posters using the methods I have learned in Media Analysis such as Feminism, Male gaze and Audience theory, along with techniques such as camera angles, lighting and so on.
In a series of articles collected in her book of 2012, Sally Haslangerargues for a way to define the concept woman that ispolitically useful, serving as a tool in feminist fights againstsexism, and that showswoman to be a social (not a biological) notion. Morespecifically, Haslanger argues that gender is a matter of occupyingeither a subordinate or a privileged social position. In somearticles, Haslanger is arguing for a revisionary analysis of theconcept woman (2000b; 2003a; 2003b). Elsewhere she suggeststhat her analysis may not be that revisionary after all (2005;2006). Consider the former argument first. Haslanger's analysis is, inher terms, ameliorative: it aims to elucidate which gender conceptsbest help feminists achieve their legitimate purposes therebyelucidating those concepts feminists should be using (Haslanger 2000b, 33). Now, feminists need gender terminology in order to fight sexistinjustices (Haslanger 2000b, 36). In particular, they need genderterms to identify, explain and talk about persistent socialinequalities between males and females. Haslanger's analysis of genderbegins with the recognition that females and males differ in tworespects: physically and in their social positions. Societies ingeneral tend to “privilege individuals with male bodies”(Haslanger 2000b, 38) so that the social positions they subsequentlyoccupy are better than the social positions of those with femalebodies. And this generates persistent sexist injustices. With this inmind, Haslanger specifies how she understands genders:
My Anaconda Don’t: A Black Feminist Analysis of Nicki Minaj
Ethical analysis is needed in feminist discussions of domination because ethics is a more carefully constructed matrix of ideas which provides a more comprehensive description of reasonable human behavior.
There are also non-moral influences that must be incorporated into any theory of oppression.