Time series analysis is an integral part of financial analysis.

This site first analyzes the various definitions of "models" presented in the QM literature and proposes a synthesis of the functions a model can handle.

The analyst is to assist the decision-maker in his/her decision-making process.

More realistic models must consider the problem of designing an optimal advertising (say, pulsing policy) for a finite advertising campaign duration.


Both push and pull systems offer different advantages.

Therefore, the analyst must be equipped with more than a set of analytical methods.

The following contains the main essential steps during modeling and analysis of regression model building, presented in the context of an applied numerical example.


Radio adverts analysis - SlideShare

The girl has excellent symmetry, not only in her facial features (complimented by her slicked hair), but also in her positioning on the page. This symmetry is complemented by her forward stance, creating a closer proximity with her face (rather than her body) for the viewer. The advertisement uses color contrast between red shirt and black hair to center your eyes on her rather pail face, and more specifically her green eyes. What is crucial to this advertisement is that attention is attracted to the right places. In this case her hair is black for contrast but more importantly it is short and slicked, and doesn't consume the reader's eye. On the bottom side the red shirt serves several purposes: 1. It counters the black hair on the top of the head, 2. It gains enough attention to serve as a great backdrop for the words "I AM ESPRIT", but 3. The red is blurred or dulled to let you know where the focus is. The focus is brought directly to her eyes, but why?

Radio Advert Analysis By Rakhi Marwaha 2

There are, of course, reasons why the creators of this advertisement want us to be caught up in the eyes of this woman, to sell an image, and likewise there are several ways they go about selling this image. The advertisers have created a confrontation with her eyes. You notice she does not possess the "male gaze," rather she seems to twist this gaze into a stare, or as 1 said a confrontation. Her forward posture, is part of what lets us know this is not a "look"' or flirtation with the camera. Her eyes signify a strength or unwillingness to be submissive. The other part relies on that about her which is different from other advertisements, and the paradigmatic relations of the words to the pictures.

The Semiotic Analysis of a Print Advertisement HUIMIN ZHENG

What is different about this advertisement is literally plain to see. She has no (or no noticeable) make-up on, has short "boyish" hair, and freckles. She is what advertisers may call normal, not a normal model but closer to the girl next door definition of normal. She is not sexualized; she is shown from shoulders up, no legs, and no breasts. The advertisement forces eye contact with her and your recognition of her simplicity or "plainness in order to transcend its message. The message is built upon a system of relationships that are less familiar to magazine readers and therefor eye catching. She does not fit immediately into our code for femininity. Her abnormality lies in her apparent normality to the onlooker. So what is the advertiser trying to do? In order to understand this question we must look at the paradigmatic relationships between the words and the picture.

Semiotic Analysis of a Print Advertisement ..

First the advertisement declares that this woman is Esprit; "I AM ESPRIT." The words get their meaning from the picture, the image, the stare, and the confrontation. Through the vehicle of this image of a "normal", empowered, individual, who stands out from the fashion norm, Esprit wants to create a schema in which their product represents the stare. The consumer is supposed to pair liberation, power, and the uniqueness of this female with the product. It is an oxymoron that Esprit fashion somehow is anti-fashion or anti all that is associated with fashion.